features

The success of MailboxFox goes hand-in-hand with its clients. That’s why our main focus is to manage your email marketing as if it was our own, ensuring the best possible return.

As most marketing departments lack either the time or the facilities to manage their own email marketing why not capitalise on our experience in creating eye-catching, profit generating email marketing campaigns.

MailboxFox offers 3 different types of email marketing service levels:

1. Managed PLUS

MailboxFox will act as your very own email marketing department, from creating a range of ‘on-brand’ emails to sending and reporting on its success.

Key features include:

Of course you can have as many or as little features as you like – it’s up to you!

So, what is included?

Our expert creative folk will work with your marketing/brand strategy and supplied content to generate eye-popping designs that get results.

Our experience says that touching base with your database approximately every 10 days is the best way of avoiding ‘spamming’ your lists, that’s why this package includes 1 custom design every 10 days. If you require more custom templates, please contact us to discuss a more tailored solution.

Key areas we would require from you before starting the design process are:

We will design your emails following our strict best-practice methodology, always ensuring the best possible return for you.

Our MailboxFox experts will upload your email lists, while simultaneously de-duping it to your account.

This also includes adding unique data fields to help with segmentation purposes in the future. We can create extra ‘custom’ fields to each contact so you can segment or user for dynamic content. For example, one of our flight operator clients wanted to know what the user’s local airport is to send targeted dynamic content for that airport. They saw an increase of 150% on local airport sales.

Finally, after every ‘send’ we will report to you on hard and soft bounces, unsubscribes and additional sign ups.

Before sending your email, using our advanced send tools,  we will test it in over 20 of the leading email clients (Outlook, Hotmail, AOL  etc), to ensure that your message can be seen by as many recipients as possible.

MailboxFox will send your email campaigns on your behalf. Depending on the campaign strategy, this could mean a segmented send (smaller chunks of an email list to better handle response levels), scheduled (send in the future automatically) or immediate.

We can even test your emails using A / B random samples and discover which style of message your database prefers.

You can send dynamic content emails, which means that the email system will automatically change the content in your email so it is tailored to the subscriber. For example, if a user has previously bought CD’s then the email system will change the content to show them only CD offers, if they had bought DVD’s, then it will show only DVD offers.

Sending your campaign can be as simple or complex as you prefer.

MailboxFox offers advanced reporting capabilities including ‘hotspots’, graphical representations and more. We will work with you to generate custom reports showing you the results of your campaign in a way more suitable for you and your business.

Optional extras are:

One of our experienced email marketing guru’s will have a dedicated set number of hours per month, purely to provide you with profitable ideas on the best way to marketing your company via email.

Combining two of our greatest strengths; knowledge and creativity, we will create your email marketing strategy. Our email marketing guru’s will work with our creative wizards to generate a unique strategy that hits your key target markets, is on-brand and delivers your key messages to generate the best results for you.

There will be a short-term, mid-term and long-term action plan along with recommendations for marketing (this could include particular offers to help generate interaction with subscribers i.e. win an iPod etc).

Once the marketing strategy has been signed off by you, we will begin executing the plan straight away… 

1. Managed Lite

MailboxFox will lay the foundations for you to take the easy to use email marketing platform and propel yourself to success. Key features of MailboxFox include: 

So, what is included?

Our expert creative folk will work with your marketing strategy to generate eye-popping designs that get results. We will create 2 beautifully designed email templates every quarter, which we will input your content each time you would like to send an email campaign.

Key areas we would require from you before starting the design process are:

• Your brand
• Your website
• Key messages to deliver
• Offers/content to include
• Examples of your competitors emails

We will design your emails following our strict best-practice methodology, always ensuring the best possible return for you.

Our MailboxFox experts will upload your email lists, while simultaneously de-duping it to your account.

This also includes adding unique data fields to help with segmentation purposes in the future. We can create extra ‘custom’ fields to each contact so you can segment or user for dynamic content. For example, one of our flight operator clients wanted to know what the user’s local airport is to send targeted dynamic content for that airport. They saw an increase of 150% on local airport sales.

Finally, after every ‘send’ we will report to you on hard and soft bounces, unsubscribes and additional sign ups.

MailboxFox will send your email campaigns on your behalf. Depending on the campaign strategy, this could mean a segmented send (smaller chunks of an email list to better handle response levels), scheduled (send in the future automatically) or immediate.

You can even send dynamic content emails, which means that the email system will automatically change the content in your email so it is tailored to the subscriber. For example, if a user has previously bought CD’s then the email system will change the content to show them only CD offers, if they had bought DVD’s, then it will show only DVD offers.

Sending your campaign can be as simple or complex as you prefer.

MailboxFox offers advanced reporting capabilities including ‘hotspots’, graphical representations and more. We will work with you to generate custom reports showing you the results of your campaign in a way more suitable for you and your business.

Optional extras are:

One of our experienced email marketing guru’s will have a dedicated set number of hours per month, purely to provide you with profitable ideas on the best way to marketing your company via email.

Combining two of our greatest strengths; knowledge and creativity, we will create your email marketing strategy. Our email marketing guru’s will work with our creative wizards to generate a unique strategy that hits your key target markets, is on-brand and delivers your key messages to generate the best results for you.

There will be a short-term, mid-term and long-term action plan along with recommendations for marketing (this could include particular offers to help generate interaction with subscribers i.e. win an iPod etc).

Once the marketing strategy has been signed off by you, we will begin executing the plan straight away…

1. Self Service: FREE / Standard / Professional / Enterprise

MailboxFox doesn’t just offer fully managed solutions, for those with their own dedicated email marketing department – you can ‘Do-It-Yourself’!

We will work with you to identify the email solution that best suits your requirements so you can upload and send emails yourself as well as utilise our powerful reporting and much more.

The four Self Service categories available are:

Perfect for clubs and groups with tiny mailing lists.

You can use MailboxFox free, with three catches:
 

We created this plan for our friends who run cub and scout groups, friends who run walking clubs and schools who have active PTA’s who want to keep parents updated, for bands who want a signup box on their MySpace or Facebook page, and for small non-profits who are totally new to email marketing -  You get the idea.

When your list grows, you can upgrade to a paid account and turn off our logo.

Standard is the first choice for so many successful smaller businesses, because it enables you to:

Professional makes it EASY for you to succeed with targeted email marketing, because it empowers you to:

For more information on the functionality included in each category, please see the features matrix.

For the best solution for you, please call us on 0844 357 7973.

Click here to see our features matrix