why email marketing

Email is the world’s favourite way of communicating with 84% of internet users citing email as their main reason for going online, in fact, a recent study found that 67 per cent of respondents prefer email to other online communications (such as video, instant messaging etc), and 65 percent believe that they will continue to do so for the next 5 years.

Here are some great reasons to try email marketing.

1. Stay in touch with customers with regular newsletters, offers and promotions.
It costs fortunes to get a new customer, so once you've got them - make sure you keep them.

2. Send Greeting Cards and Promotions.
Create eye-catching postcards for your special holiday greeting and promotions. Attractive emails with a strong promotional offer can help boost sales at just the right time.

3. Customise Welcome Emails with Special Promotions
With mailboxFox you can customise the initial message sent to new subscribers confirming their subscription to your list. Start the dialog off well by including a special promotion thanking the subscriber for joining your list.

4. Segment Lists for Different Departments, Clients, and Customers
MailboxFox makes it easy to create as many email lists and interest groups as you need. Segment your email campaigns based on demographic information, keywords, database fields, interest groups, time of subscription, etc. to send targeted campaigns.

5. Send Surveys to your customers and find out what they really think.
MailboxFox has integrated survey tools so you don't have to worry about how your survey will display in email readers.

6. Send Invitations for events, fundraisers, and webinars.
Build excitement and attendance for your next event. Send eye-catching emails conveying the special value of the upcoming event. Use MailboxFox powerful reports to see exactly who opened your emails, and how many times - send follow ups to those who didn't open. Use our list segmentation and targeting tools to send future invitations only to recipients who have opened or clicked similar campaigns in the past.

7. Send E-coupons and Vouchers
Coupons / Vouchers are an excellent way to reward your faithful customer or get new ones. Simply include a discount coupon with your next email campaign and watch the surge in click throughs.

8. Tell customers about new products and services
Email is particularly helpful when communicating the features and benefits of a new service or product. Tie in the content and look and feel of your email with your web pages. Visitors to your site from your email can have a smooth experience, seamlessly moving from your email to your web site for additional information.

9. Send internal newsletters to employees, franchisees, and affiliates.
Send out regular emails to your staff and partners. Keep them informed of the latest organisational changes, new policies, sales targets, and achievements. With MailboxFox you can create attractive campaigns that not only communicate the main points in words, but also project your organisations image and branding, and of course with MailboxFox you can easily track how your readers respond to your email.

10. Let MailboxFox take the strain.
Set up powerful trigger email campaigns to generate leads and conversions – automatically.
Trigger emails are the secret weapon that can turn your lead and conversion generation into an automated production line!
MailboxFox allows you to create unlimited trigger email campaigns based on any data segments and variables you choose from your database.